Happy School Communicators Day!

We're Celebrating!

We love secrets, but waiting is the hardest! Big News: A Summer Swag Sale is on! And you're invited! (Scroll for more details below...) 

And You Deserve It.

For some, School Communicators Day can feel awkward. Is it easier to be celebrating others than celebrated yourself? 

Whether you have kept the party quiet — or led a parade through the middle of town (photos please!) — we believe YOU are worth celebrating. 

A few reasons you deserve applause:

  • You are honest! You speak the truth about what your students, staff and community need. Even when it's hard.

  • You are trustworthy! You coach leaders out of their comfort zone and reassure them along the way.

  • You are creative! There's no budget too small to do great work. And there's no problem you can't work through for a better result.

  • You are wicked smart! This work isn't for the ones who prefer to wait and see, or let others take the lead. You never stop learning, and you never stop getting better.

  • You are generous! You freely share every takeaway, template or idea folder with any other school PR pro who asks. And you never run short on encouragement when you see someone needs it.


We are proud of you. We celebrate you. And it is an absolute honor to cheer you on every day of the year. 

— Shawn & Kristin

K12prWell may be the most important work you do. Not only does it help you maintain harmony between work and life. It creates habits and boundaries that will keep you performing your best, no matter what comes your way!

Swag-A-Riffic Details

Who doesn't love a surprise pop-up sale? We definitely do!

The K12prWell Pop-Up Sale has the swag you need to make this summer fun. (And all orders will be delivered in time to rep K12prWell at the NSPRA Seminar in Chicago!)

With supply chain issues as the norm in 2022, we could not be more grateful to partner with Deja Clift, owner of The Velvet Bison. Her Oklahoma-based business is truly a family affair, and she credits the support of her husband and young children as keys to her success. 

We love supporting a small business owner with our sale. And we could not be more grateful that she was willing to clear all the supply chain hurdles and run a turnkey sale for us. 

From lanyards to magnets, tees to hats — even insulated tumblers — we think you'll love it as much as we do!

You'll order and pay online — easy peasy! — and can expect your items to arrive in 10-14 business days. But don't wait! The sale is only open for a few weeks and closes for good on June 10!

ORDER NOW

And finally! We offer our heartfelt thanks to Sabrina Kapp, who spearheaded the swag sale as a dedicated volunteer! She's a gifted school PR pro who retired at the end of 2021 — and the biggest reason this pop-up sale became a reality!

(Will you hop on Twitter now and join us in thanking this amazing lady?)

Last, but not least...

  • Have you seen the School PR Digital Magic Kit? It's a fun way to celebrate the spectacular magic-making you do, every day! Be sure to share with someone you consider to be a School PR Magic Maker!

  • Every celebration deserves a great playlist. Or four! (Did you see the one in the Magic Kit?!) Here are three K12prWell playlists that we have on repeat, curated to help you inspire, energize or wind down.

Be well,

Shawn McKillop, APR  //  Twitter  //  Email
Kristin Magette, APR  //  
Twitter  //  Email
#K12prWell

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